Anora has signed a distribution agreement with Bacardi in Sweden and Norway

Under the final distribution agreement, Anora will become the exclusive distributor of the Bacardi portfolio in all channels in Sweden and Norway, except for ready-to-drink beverages in Norway. The Bacardi portfolio includes globally renowned brands, such as BACARDÍ^® rum, BREEZER^®, BOMBAY SAPPHIRE^® gin, MARTINI^® vermouth & sparkling wines, PATRÓN^® tequila, ABERFELDY^® single malt Scotch whisky, ST-GERMAIN^® elderflower liqueur, TEELING^® Irish whiskey and GREY GOOSE^® vodka. The distribution agreement has an initial term until the end of Q1 2031.

The distribution agreement with Bacardi will support Anora's Fit, Fix, Focus strategy by strengthening Anora’s position as a leading Nordic beverage platform, expanding its partner portfolio and supporting profitable organic growth through increased scale and operational leverage.

"This significant distribution agreement reflects our ambition to strengthen Anora's position as the preferred partner for international beverage companies in the Nordic region. The collaboration will be a strong strategic fit for Anora, and we look forward to working together with Bacardi," says Kirsi Puntila, CEO of Anora.

The annualised financial impact of the distribution agreement for Anora is estimated at approximately EUR 25-30 million in net sales. Up to EUR 5 million is estimated to be recognised as net sales during the fourth quarter of 2026. The expected impact on profitability will be on the level customary to partner agreements.

Entering into the distribution agreement will not have an impact on Anora’s guidance for 2026. Anora’s guidance for 2026 remains unchanged: Anora’s comparable EBITDA is expected to be EUR 74-79 million (2025: EUR 71.1 million) in 2026.

Anora Group Plc

Kirsi Puntila, CEO

Contacts:

Milena Hæggström, Director, Investor Relations, tel. +358 40 5581 328, [email protected]

Distribution:

Nasdaq Helsinki Ltd

Principal media

www.anora.com