Zemack has extensive experience in product management, software development, and technology leadership. He joins the company from Readly, where he served as Chief Product & Technology Officer (CPTO) since October 2023. His extensive career spans over two decades, encompassing pivotal roles in the technology and media sectors, as well as investment experience within these fields.
 
"We are thrilled to welcome Matti Zemack to the Ortivus management team," said Gustaf Nordenhök, Chief Executive Officer of Ortivus AB. "Matti's proven track record of scaling technology products and his deep understanding of complex software ecosystems make him the ideal leader to accelerate our product roadmap. His expertise will be instrumental as we continue to enhance our MobiMed platform and deliver smarter, faster, and more efficient solutions to healthcare providers globally."
 
Prior to his tenure at Readly, Zemack served as Investment Director at Industrifonden and has also held senior leadership positions, including Group CTO at Bonnier AB. He holds a Master of Science in Engineering in Media Technology from KTH Royal Institute of Technology in Stockholm.
 
"I am honored to join Ortivus at such an exciting time in the company's journey," said Matti Zemack. "Ortivus has a remarkable 40-year legacy of innovating medical technology that truly saves vital seconds. I look forward to collaborating with the talented team here to further innovate the MobiMed suite, ensuring we continue to provide world-class, reliable, and secure solutions that empower emergency medical services and improve patient outcomes."
 
As CPO, Zemack will be responsible for the overall product strategy of Ortivus AB’s product portfolio, MobiMed, which is currently used by over 13,200 ambulance clinicians across more than 2,970 ambulances and supports the care of over 275,000 patients each month. The appointment reflects Ortivus’ continued commitment to maintaining its leading position in the rapidly evolving medtech market.