The collection includes a total of 64 models across optical frames, sunglasses, and sports eyewear. It is designed for women, men, teenagers, and children, combining Scandinavian design with functionality and performance. The design language is clean and versatile, featuring both classic and more trend-driven expressions suitable for different environments.

"For me, the details are crucial - both on the pitch and in everyday life. This collection reflects my personal style and how I want things to look, feel, and function", says Erling Haaland.

"It has been very inspiring to work together with Erling Haaland on this collection. We have had a clear focus on developing products that combine design, quality, and functionality, and the result is a collection we are very proud of", says Håkan Lundstedt, President and CEO of Synsam Group.

The collection is available in Synsam stores across the Nordics as well as through e-commerce and is also offered internationally via synsam.com to customers in Germany, the United Kingdom, France, Italy, Spain, and Poland.

Facts about the collection

Optical Frames - Erling Haaland Eyewear Collection™
Thoughtfully designed using materials such as acetate and titanium to provide a secure fit and a natural visual experience in different environments. The acetate frames feature a Scandinavian design language with clean lines and timeless aesthetics, while the titanium frames contribute lightness and a more minimalist expression. When purchased in-store, all these frames are also available with prescription sun lenses.

Sunglasses - Erling Haaland Eyewear Collection™
Designed for everyday use with trendy and modern shapes combined with advanced sun lenses that enhance contrast and visual comfort. All models feature UV400 protection. When purchased in-store, the sunglasses can also be ordered with prescription lenses without sun filters.

Sports Eyewear - Erling Haaland Eyewear Collection™
Developed for high activity with lightweight construction, a secure fit, and polarized lenses that provide clear vision in varying light conditions. Equipped with UV400 protection. When purchased in-store, sports eyewear can also be ordered with prescription sun lenses.

Tinted Lenses - Erling Haaland Eyewear Collection™
Tinted lenses designed for all-day use, both as a functional feature and a style statement. Red- and yellow-tinted lenses are part of Erling Haaland's personal routine for managing light and creating balance. When purchased in-store, the sunglasses can also be ordered with prescription red- and yellow-tinted lenses.

Exclusive gold eyewear to be released in connection with the FIFA World Cup
Ahead of this summer's FIFA World Cup, a collection of 999 limited-edition gold-colored sports eyewear models will be released, sealed in an exclusive box accompanied by numbered cards. The gold eyewear will go on sale starting June 9 at 09:00 in selected Synsam stores and through Synsam's e-commerce channels across all the company's core markets.

About Erling Haaland
The 25-year-old Norwegian striker Erling Haaland plays for Manchester City and is one of the world's leading football players. He is known for his speed and goal-scoring ability and has broken several records, including the Premier League record for the most goals scored in a single season. Off the pitch, he is a global style icon with more than 40 million followers on social media.